Integral planning at KLM
Enhancing the planning domain with integral insights
Challenge
Big companies often deal with big application landscapes and legacy software. Especially in the enterprise domain where employees need to make important company decisions, there is a need for clear, unambiguous information to base those decisions on. The aim of this project was to connect and improve the existing set of tools, so KLM could make better integral network planning decisions as a whole.
Solution
We helped shape the fragmented application landscape into a strategic UX product vision: a unified front end for planners with different needs, empowering integral decision-making for an optimized and robust flight schedule. A decision rarely benefits every stakeholder equally. But when planners can see how their choices benefit other departments, they are more likely to support that solution, even if it affects their own planning negatively.
Approach
Making a complex story attractive and understandable can take many forms. Small illustrations, infographics and data explorations make the message a lot easier to convey. Through research, we found out how things work today and where the process could improve. With that in mind, we crafted a concept for the future and scaled that back to what we can deliver today. That became the starting point for the first version of a new, role-based, seamless planning front end.
You are never alone
UX designers in the logistics domain face similar challenges. That is why we joined forces with companies like NS, Schiphol and the Port of Rotterdam to share insights. By exchanging ideas on ways of working, service design strategies and product design, we help employees improve their working lives with better solutions.