Making connections at GB
Digital enablers to boost constructive advice ambitions
Challenge
GB, a leader in constructive building solutions, needed a digital presence that accurately reflects their expertise. To streamline access to their wide-ranging knowledge, they required a clear and cohesive website paired with a reliable calculation tool. This tool, essential for frame, cavity, and element anchoring, needed to simplify complex calculations while meeting national and industry standards for architects, engineers, and builders.
Solution
We worked closely with GB to bring their vision to life through a user-friendly website and a digital tool suited to the demands of the industry. This new platform highlights GB’s structural expertise, covering areas from innovative solutions to compliance, positioning them as a reliable resource in the field. The integrated calculation tool handles complex anchoring calculations with ease, helping users ensure accurate, compliant designs. Together, the website and tool enhance GB’s online presence, presenting them as a trusted go-to resource.
Approach
Our approach was to create a straightforward, visually engaging digital platform that communicates GB’s role in constructive advice. With an organized layout and intuitive navigation, users can easily explore GB’s offerings. Designed with future growth in mind, the tool is set to expand into BIM/Revit integrations, enhancing its value over time. Through a blend of clear design, technical depth, and practical functionality, we’ve helped GB create a strong digital foundation in the industry.