The beautiful Haringvliet
Reconnecting this unique Dutch estuary with the sea
The Haringvliet project
The Haringvliet is the mouth of two large European rivers – the Rhine and the Meuse. With the completion of the Haringvliet dam in 1971, the Haringvliet was closed off from the sea and the unique delta life came to a standstill. By opening the sluices again, the fish can migrate between the river and the sea, and salt water can flow into the Haringvliet again: an important first step towards restoring the lost delta ecosystem.
Challenge
Six environmental organizations, led by the World Wildlife Fund, asked us to design a brand that reflects their ambition: ample room for the dynamics of delta nature, migratory fish and birds, and something that people can enjoy too! That’s a broad audience: policymakers, nature enthusiasts and wildlife experts, to name a few.
Solution
We designed one Haringvliet brand with six subprojects for which we created separate logos. That was the starting point of the visual language. With so many target groups, we needed a wide range of branding elements to serve all these different expressions. The watercolor-like style, featured in the illustrations and animations, symbolizes the mixing of fresh and salt water when the Haringvliet sluices open. The sublogos let us tailor the message to each audience, together strengthening the regional presence of the Haringvliet ambition.
Approach
This story can be told in many different ways, so we needed a way to streamline it. With a short animation in different languages, we made sure that every presentation could start off on the right foot. The sublogos connected each subproject to the Haringvliet brand. With the brand elements, we created a family of building blocks to design detailed reports, lively infographics, project flyers and area marketing booklets.
It's a wrap
When the project funding ended, we were asked to find a way to showcase all the fruitful initiatives that had taken place. We did so with an interactive map summarizing all the actions taken, the new icons created and, last but not least, the next steps.